BlueSeries XML Files Used for Advertising Space Booking in Norwegian Agency
A major Norwegian advertising agency has recently integrated the use of BlueSeries XML files to handle the booking of advertising space in newspapers. The XML file, which includes information on various levels such as the size of the advertisement, price, page location, and insertion period, as well as technical specifications, has made the process more efficient and streamlined.
IBM i (AS/400) Technology Sets BlueSeries Apart
What sets this system apart is that the BlueSeries XML file is based on IBM i™ technology. This technology is well known for its reliability, security, and scalability, which make it an ideal choice for handling large amounts of data in a streamlined and efficient manner.
Streamlined Process with BlueSeries XML and IBM i™ Integration
With the BlueSeries XML file, the entire process of booking advertising space can be completed without any need for manual intervention. The file can be loaded directly into the planning and production system at the newspaper, which results in a faster and more efficient process. This not only saves time but also reduces the possibility of errors that can occur with manual data entry.